Dubai, UAE


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Pre-Summit Workshop A:

Tuesday, 28 February, 2023

Embedded Finance in Action

Unlocking Scale and Future Growth

Workshop Registration:   Registration will be at 08:30 and the workshop will commence at 09:00 and conclude at 14:00 followed by lunch. There will be networking and refreshment breaks at 10:30 and 12:30.

Workshop Overview

Workshop Overview

Embedded Finance has attracted billions of dollars in global funding and has more than tripled as a sector in the previous year. Whilst headlines and data clearly show the scale of opportunity, many organisations, large and small, still don’t have the roadmap to address this opportunity.

This workshop will get beyond the hype, offering founders and business leaders direct insights and practical advice on how to convert concepts into action. The discussion will highlight the tangible value Embedded Finance can deliver – unlocking new growth areas to improving CX and monetisation, whilst providing a deeper understanding on key success drivers in terms of approach, implementation, positioning and marketing an Embedded Finance proposition.

As part of an open, collaborative discussion, those joining will also have the opportunity to hear directly from ecommerce and Fintech companies on their tips, experiences and the lessons learned when it comes to successfully deploying and onboarding Embedded Finance solutions.

Key Objectives

Key Objectives

  • Gain insights and guidance on how to make Embedded Finance work for your business
  • Receive practical insights on how to win internal buy-in for your Embedded Finance strategy and align it within your business objectives
  • Get a better understanding of the right approach, tools and success drivers for putting strategy into action
  • Understand how to effectively market and position your Embedded Finance strategy to gain adoption and ultimately, growth



Overview: Embedded Finance

  • The rising importance of Embedded Finance
  • The opportunity in MENA – digital economy and Fintech marketplaces
  • The role of Embedded Finance in creating competitive advantage – regionally and globally
  • Addressing the opportunity – making the most of Embedded Finance for your commercial objectives

From Theory to Practice – how to get Embedded Finance right for your growth journey

  • Key success drivers to focus on
  • - Tools and approach to designing and implementing Embedded Finance
  • - Alignment and integration with your broader business strategy
  • Audience Q&A – Current Market Perceptions, Key Challenges and Priorities

Guest Spotlight – Key Insights from the Embedders

  • How Embedded Finance can unlock new growth avenues and meaningful scale
  • What to look for in the right Embedded Finance partner
  • How to seamlessly onboard and integrate Embedded Finance into your BAU

Guest Spotlight – Key Insights from the Adopters

  • Key lessons learned from designing and implementing an Embedded Finance strategy
  • Pitfalls to avoid and top tips for success
  • Tangible business impact and value-add unlocked

Putting Plans into Action – Positioning and Marketing Your Embedded Finance Proposition

  • How to win internal stakeholder buy-in-path to profitability
  • How to effectively market your Embedded Finance value proposition to grow adoption – improved UX/CX, customer loyalty and lifetime value

Audience Q&A

  • Technology and Fintech CEOs and CMOs
  • Tech and Fintech Start Ups Founders/Co-Founders
  • Senior Leadership from embedders (payments/lenders/open banking companies)
  • Senior leadership from adopters (ecommerce platforms, marketplace platforms, subscription services, Super Apps)
  • Heads of Innovation, Marketing, Communications, Marcomms, Growth and Strategy

Darius Alexander

Head of Technology and Fintech, MENA | Fintech Co-Lead, EMEA
FTI Consulting, Strategic Communications

Meet Your Expert Workshop Leader

Darius is the Head of Technology and Fintech for MENA within the Strategic Communications division of FTI Consulting, a leading global business advisory firm. Darius is also part of FTI’s EMEA Strategic Communications Fintech leadership team, having previously worked in their London TMT practice, specialising in Fintech. He advises both high-growth private and listed multinational companies spanning multi-disciplinary work across marketing, communications, partnerships and growth strategy. Darius also advises founders, C-Suite and senior executive leadership teams on market expansion, go-to-market strategy and fundraising, having launched into the UAE a number of leading global Fintech unicorns in the digital payments and virtual assets space.

He has spent more than a decade advising VCs, SMEs and corporates – both in industry and in consulting – specialising in ecommerce and Fintech. Previously, Darius led marketing and business development at a “Future 50” awarded Fintech lending scaleup in London, backed by EY and McKinsey, where he launched and scaled the company’s B2B business from scratch.

Prior to this, Darius held senior strategic roles at Rocket Internet and was part of the founding team at Hello Fresh, taking it from concept to pre-IPO, responsible for marketing, brand, communications, partnerships, and growth strategy. At Rocket, Darius spent many years working closely with CEOs and founders of some of the world’s fastest growing ecommerce and Fintech companies, leading their growth and marcomms strategies.